Because the Kids Don't Play[Opening Night Recap] from McGurk, Matthew on Vimeo.
Bryan Espiritu, the founder of the brand, IDEALL, held an event on Friday, May 13th. To limit the description to just an “event” would do it an injustice; it was the biggest night of his life. It was a celebration — for the hard work that he’s put in thus far for his brand, his art work, his dreams and his life.
The event was an art show that was named “Because the Kids Don’t Play” based on the inspiration of “the loss of innocence in society’s children.” A writer first, an artist and designer second; it was amazing seeing this play out from afar as the event was held in Toronto